Who is Willy?

If you’ve fallen in love with the fresh taste of Willy’s Salsa, you might have wondered, just who is Willy? Who is behind these great-tasting, healthy salsas?

Well, it turns out that the man behind Willy’s Salsa isn’t named Willy after all—he’s Dennis Dickey. Dennis’s salsa had been a hit with family and friends for years, and many of them urged him to try selling his salsa to the general public, but it wasn’t until he tasted a coworker’s bland store-bought salsa that he decided he was meant to make the best salsa on the planet.

There is still a story behind the name, Willy, though. At one point, Dennis owned a restaurant called Willy’s Home Cooking—a name he selected because he thought it sounded fun, though it got some people to start calling him Willy. And when he decided to start selling his fresh salsa, he chose to carry over that same name to his salsa brand.

Dennis is the heart and soul behind Willy’s Salsa, involved in everything from the flavor to the packaging. Providing a fresh, healthy alternative to the typical store-bought salsa brands is Dennis’s passion, and it’s what drives Willy’s Salsa to be the best there is. One taste, and you’ll know for yourself.