How is Willy’s Salsa Made?

One taste of Willy’s Salsa is more than enough for most people to never want to buy a typical store-bought salsa ever again. And a big reason for that is the process we use to make our salsa.

We start by using natural ingredients—cilantro, tomatoes, garlic, onions, and more. These ingredients are purchased fresh to provide a fuller flavor to the salsa, and are stored in a refrigerated environment until they are ready to be used.

The day before the salsa goes into production, all the ingredients are washed and prepared. For example, the cilantro is washed and then spun-dry prior to being used. We then add the ingredients to our 50-gallon mix tank. That may sound like a lot, but it’s actually smaller than other manufacturers—and that’s not a bad thing! A smaller batch helps preserve the overall quality and taste and ensure that each container of Willy’s Salsa is fresh and delicious.

Tomatoes are added first, followed by the other ingredients used in the recipe. The mix tank blends the ingredients to create the smooth texture of Willy’s Salsa, after which the completed product is dropped into their containers. Unlike other manufacturers, the salsa is never boiled. The mix tank can fill about 50 containers in a single minute. These containers are then delivered fresh to local stores, ready for you to enjoy!